Brand Video
Brand: Great Big Canvas
Role: Art Direction
Team: Ian Wenstrand (video) Meagan Keziah (copy)
My team and I were tasked to introduce the "new" Great Big Canvas. This video marked a shift in the brand after teams across the business spent the better part of a year overhauling the site and online experience.
We sought to emphasize the value of Great Big Canvas' thought-leadership in the home decor space by presenting it as an "art brand" rather than a "canvas brand". The narration was kept highly aspirational and the visuals focused on care-of-craft.
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