Product Launch: Photo Collages
Brand: Canvas on Demand
Role: Art Direction
Team: Holly Meyer, Katherine Dickens, Michelle Rowley
Role: Art Direction
Team: Holly Meyer, Katherine Dickens, Michelle Rowley
You've likely seen something like this elsewhere, ready-made content that a user can customize with their photos and text using an online builder. When Canvas on Demand launched its own version we needed to not only launch a marketing campaign around the new product but also design all the content for it.
We created over 100 designs, selected the very best ones for launch, and merchandised them with on-trend lifestyle photography. Once the content went live, we organized the launch campaign that included all the usual suspects: emails, paid ads, and social assets.
We created over 100 designs, selected the very best ones for launch, and merchandised them with on-trend lifestyle photography. Once the content went live, we organized the launch campaign that included all the usual suspects: emails, paid ads, and social assets.













