Product Offering Email
Brand: CG Pro Prints
Role: Designer, Art Direction
Role: Designer, Art Direction
I like to highlight this particular email because it was such a visual departure from emails before it, resulting in a near 300% improvement in engagement metrics and a 60% boost in conversion.
The change was how products were presented to our audience. Prior to this send, products were shown on a wall in a residential space. i.e how they would appear in the end consumer's home. This was fine, but CG Pro Prints seeks to speak to the pro-photographer, not their client's.
Zooming in on the various products showed off the details and subtle differences between products, boosting our customer's confidence in their purchase.
The change was how products were presented to our audience. Prior to this send, products were shown on a wall in a residential space. i.e how they would appear in the end consumer's home. This was fine, but CG Pro Prints seeks to speak to the pro-photographer, not their client's.
Zooming in on the various products showed off the details and subtle differences between products, boosting our customer's confidence in their purchase.
Fun fact: At the time, we didn't have the products on hand to photograph, so each image was completely rendered from scratch in Photoshop. It certainly wasn't an ideal situation but it gave me an opportunity to stretch my rendering skills and paid off in a big way.
